Blogging has also made its way into the business world through corporate or organizational blogs. Many businesses produce private blogs where people within a company are free to discuss various issues and situations. Many major corporations have started using Twitter as a method of advertising. “Today, just over 11% of Fortune 500 companies have corporate blogs” (Bulik). Some examples of businesses using tweets to promote their business include the Home Depot, Whole Foods Market, JetBlue Airlines, and Comcast, which offers customer service through tweets.
I was really impressed when I learned that many major companies have started to use programs like Twitter to get through to their customers. I think companies who otherwise may seem huge and unapproachable seem more relatable this way. It also provides customers an easy way to ask questions and get quick answers.
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